Adidas

breaking down barriers

brief: Change the life of young female athletes in adidas´ key cities. Build them a future in their city´s pitches, fields and courts of play.

D&AD NEW BLOODS BRIEF 2019

TARGET: 14-17 y/o female athletes all over the world

GOAL: We want to engage young female athletes to break down the barriers together as a team, and pave the way for a future generation.

 
adidas bachelor 2019.011.jpeg
adidas bachelor 2019.012.jpeg
adidas bachelor 2019.014.jpeg
adidas bachelor 2019.016.jpeg
adidas bachelor 2019.017.jpeg
adidas bachelor 2019.018.jpeg
adidas%2Bbachelor%2B2019.019.jpg
adidas bachelor 2019.020.jpeg
adidas+bachelor+2019.021.jpg
adidas bachelor 2019.023.jpeg
adidas bachelor 2019.025.jpeg
adidas bachelor 2019.026.jpeg
adidas bachelor 2019.027.jpeg
adidas bachelor 2019.029.jpeg
adidas bachelor 2019.030.jpeg
adidas bachelor 2019.028.jpeg
adidas bachelor 2019.031.jpeg
adidas bachelor 2019.034.jpeg
adidas bachelor 2019.035.jpeg
adidas bachelor 2019.036.jpeg
adidas bachelor 2019.038.jpeg
adidas bachelor 2019.040.jpeg
adidas bachelor 2019.037.jpeg
adidas bachelor 2019.039.jpeg
adidas bachelor 2019.041.jpeg